MIMA May 20

June 26th, 2009 § 0 comments § permalink

I attended MIMA‘s event on May 20, 2009, at Solera, “Analytics for People Who Hate Analytics.” It didn’t deliver what I hoped to learn. I’ve been through our Google dashboard and seen all the numbers. Someone tell me what they mean. What’s a good number? What’s a goal? Kristen Findley of Carlson Marketing Group supplied the evening’s money line. Her favorite metric is bounce rate which she explained as “I came. I puked. I left.”

When you’re an INTJ

May 1st, 2009 § 0 comments § permalink

Had a frustrating episode at work and might take a mental health day on Monday. Seems I’m threatening to someone and was pulled into my boss’s office and told as much. I’m trying to figure out my job and probing the boundaries of my responsibilities. My relentless questions and suggestions were registering as condescending pokes.

Why Leaders Should Blog, part 1

April 14th, 2009 § 0 comments § permalink

In the last staff meeting our dean said, “We will not use staff cuts to balance the budget.” Hooray! I breathlessly reported back to my supervisor who said, “Yeah, she announced that in a directors meeting.”

How is it this choice piece of information had not trickled down to me? It’s not my boss’s fault. It’s communication paralysis and it’s an organization’s natural state. The following observations were made not at my current job but a previous stint at Macy’s North. Talk about an organization under stress! Good communication is difficult in the best conditions. Add tight budgets and looming job loss and communication virtually shuts down. Here’s why:

  • Las Vegas Effect – tendency to think what happens in a meeting stays in a meeting. High level discussions cover topics both public and confidential and it’s not always clear which is which. The leader assumes information flows to the lower ranks via managers. But managers, believing discretion is a virtue, keep mum.
  • Fight Club Rule – the first rule of bad news is you do not talk about bad news. The second rule of bad news is… you know the rest. Macy’s North was going down. Who could blame leaders reluctant to talk about layoffs? People like me would freak. Sure we would, but ultimately we’re adults. We understand business needs more than we’re credited. We resent learning later we were spared information that might upset us.
  • Newsletter Defense – belief that telling people stuff constitutes communication. The very nature of the word implies an exchange. Newsletters, email blasts, big meetings, while important, are lopsided. Sure, employees are encouraged to respond to emails and speak up in meetings but more powerful forces keep us quiet.
  • News You Can Use – notion that people only need information that pertains to their job. You can’t predict what information will be useful. Free flowing information allows for happy accidents.
  • Need-to-Know Basis – tendency to distribute information only to those immediately involved. No doubt, sensitive information deserves this treatment. The problem arises when benign information is classified by default. I’m introducing “nice-to-know” as need-to-know’s amiable cousin.
  • Minnesota Syndrome – doubt that anyone is interested in your day-to-day. You may think your job is boring, but if you’re traveling, meeting with newsmakers, making progress on huge initiatives, it’s way more interesting than my cube walls. Share it.
  • Nature Abhors a Vacuum – belief that withholding information keeps people from forming opinions. Employees need to make sense of their world. When leaders fail to contextualize decisions, employees posit their own theories which tend to skew darker than reality.
  • Open Door Policy – overconfidence that employees will take you up on entreaties to drop in. I admit it, I’m intimidated. I respect my supervisor and don’t want him to think I’m going over his head. I don’t believe you welcome the intrusion. You’re really busy and I don’t want to hold you up. I don’t want to be seen as cheeky. It makes others suspicious, “what are they talking about?”
  • Mechanically Challenged – absence of good mechanisms for exchanging ideas and information. Email, voicemail, meetings all have their limitations. The title of this post hints at a solution. I’ll break it down in part 2.

No Diving

April 3rd, 2009 § 0 comments § permalink

Before jumping in, before setting up that LinkedIn Group or Flickr account, answer these questions:

  1. What’s the objective?
  2. How does the objective support the mission of the LAC?
  3. What are the goals, measurable or otherwise?
  4. How will you do it? What steps will you take?
  5. What won’t you do?
  6. What are the risks and how you will address them?
  7. How will you keep it going?

Just so we're clear…

April 3rd, 2009 § 1 comment § permalink

According to this document, the Mission/Vision Statement of the Learning Abroad Center is:

The Learning Abroad Center in the Office of International Programs is the University of Minnesota’s comprehensive resource for study, work, intern, volunteer, service learning, and travel experiences worldwide.

The Learning Abroad Center is a leader in providing innovative international learning experiences that expand and redefine the world for a diverse population of students, colleagues, and staff. Through collaboration and individual attention, the Learning Abroad Center will continue to promote empowerment, development, understanding, and responsibility in the global community.

All good. My take-aways:

  1. We are the University’s comprehensive resource for going abroad.
  2. We want our services to reach and meet the needs of a diverse population.
  3. We both serve individual needs and we collaborate.
  4. In the big picture, we promote global understanding.
  5. We want to increase participation to 50% of undergraduates.

I took that last one from elsewhere in the same document. It’s a juicy, measurable goal so I threw it in. Can anyone tell me what percentage we’re at now? Social media efforts need to support at least one of these.

Survey

April 1st, 2009 § 0 comments § permalink

Here’s a draft of a survey to gauge the degree to which people “live online.” I’d like to distribute to all LAC including student workers. Survey-takers would use the following scale to rate how frequently they use online tools. What am I missing?

  • Never
  • Seldom – just once or a few times
  • Once in a While – a few times a year or whenever it’s necessary
  • Frequently – consistently, as in daily, weekly or monthly

COMMERCE AND BANKING

  • Amazon, Zappos or other ecommerce site
  • Ebay, Etsy or other auction site
  • PayPal
  • Mint.com
  • My bank’s website
  • My investment’s company’s website

CONSUMER RATING

  • Yelp, Angies List or similar

ENTERTAINMENT

  • Hulu, YouTube or similar site for watching video
  • Online gaming like poker, strategy or virtual worlds
  • Netflix, Gamefly or similar services

BLOGS

  • Read other people’s blogs 
  • Comment on blogs
  • Post on my own blog

NEWS AND INFORMATION

  • News or newspaper sites
  • Wikipedia
  • Google search

COMMUNICATION

  • Email
  • Skype or similar tool for audio and/or video
  • Instant Messaging like Jabber, iChat, AIM
  • Send and recieve text messages on my phone

SOCIAL NETWORKING

  • Facebook, MySpace, LiveJournal, friendfeed or similar site
  • Ning.com

PROFESSIONAL NETWORKING AND JOB SEARCH

  • LinkedIn, Plaxo Pulse or similar
  • Discussion board or forum in my dicipline
  • Job posting site like Monster, Career Builder, iSEEK, JobDig, INDEED, Dice
  • Company-run sites like University, Cargill, BestBuy, Target, General Mills

COLLABORATION AND COMMUNITY ORGANIZING

  • eVite, EventBright or similar site
  • Google Docs
  • Google Calendar
  • Wiggio
  • Moodle
  • MeetUp

SOCIAL BOOKMARKING

  • Digg, StumbleUpon, Delicious or similar site

MULTIMEDIA SHARING (either submitting your own content or viewing others)

  • Slideshare
  • Artsonia
  • Flickr
  • Shutterfly
  • YouTube

MICROBLOGGING

  • Twitter
  • Yammer

OTHER

  • Subscribe to RSS feeds
  • Use an aggregator page like iGoogle, Pageflakes, Netvibes
  • Discussion board for my hobby or interest

The Weakest LinkedIn

March 26th, 2009 § 3 comments § permalink

LinkedIn is the popular professional networking site. Users create a resume-like profile and connect to coworkers past and present. As the recession deepens, its membership has exploded and users are on the lookout for ways to distinguish themselves and their profile.

Enter LinkedIn groups. Unlike the Facebook variety, LinkedIn groups are less about fandom (see Battlestar Galactica) or crusades (see Citizens asking Norm Coleman to Concede) and more about professional affiliations. Also unlike Facebook, membership is controlled by the group’s administrator. Some groups accept all comers while others validate real-world affiliation.

What members get out of it. Accepted members have the option to display the group’s badge on their profile. Recent memberships are highlighted in news feeds within the member’s network. Members can post to the news and discussion boards or use their affiliation to access other members of the group.

What groups get out of it. Groups benefit not simply from countless impressions – number of views of their members’ profiles, number of citations in news feeds – but the positive bounce of being worthy of mention. Membership is something to be highlighted, bragged about.

How the Learning Abroad Center can benefit. We promote ourselves. We strengthen ties to a devoted alumni community. More importantly, we underscore our message that an experience abroad distinguishes a person. It broadens outlooks and appeals to potential employers.

How we do it. Creating a group is free and can be accomplished in an hour. Membership requests could be handled by student workers by doing a quick search in the student database. We’d promote the group on our website and mention it in our newsletters. It’s viral from there.

How do you start?

March 25th, 2009 § 0 comments § permalink

More wisdom from the four panelists at MIMA‘s “The New Deal: Recession-Era Marketing and the Rise of Social Media” on how to start a social media campaign.

  • Don’t wait to be asked. Begin without permission. It’s unlikely senior management will give you the directive. Just do it.
  • As you engage in the community, act like a guest in someone’s home. Be polite. Listen. Don’t drum your message. Respond in a timely manner. Be honest. Be human. Show your personality.
  • As you build momentum, wing it. There’s no textbook, no methodology. Eventually a process emerges which you can develop and refine.

Kids These Days

March 24th, 2009 § 0 comments § permalink

They grew up with a notion of an audience thanks to YouTube, camera phones and Facebook. They inherently understand the meaning of brand – as if it were a chip pre-installed. Borrowing from Kristina Halvorson’s presentation at last week’s MIMA event, brands are no longer centered around logos. The Nike swoosh, the Coke wave, the Playboy bunny. Some of today’s strongest brands don’t summon a visual. Take Zappos. I wouldn’t recognize their logo, I haven’t shopped their site, and yet I know their brand. Building a brand today? Kristina says make it useful, usable and enjoyable.

Why we should gopher it

March 24th, 2009 § 0 comments § permalink

Despite potential pitfalls described in yesterday’s post, two more reasons why we should do it anyway.

The medium is the message. Our main demographic came of age in the digital era. They conduct their affairs in online communities. Just as advertisers have always followed their customers, we need to follow ours.

The workforce is changing. Generation Y and the Millennials are arriving in corporate America and changing it the way Gen Xers did with home-grown computer skills. To remain relevant in a highly competitive job market, it’s in our best interest to take the social media plunge.